12/case directions: apply a generous amount on bristles as toothpaste may dissolve due to no foaming agents. Brush thoroughly, then rinse, brush tongue with clean bristles, then floss. For best results, brush with my magic mud whitening tooth powder at night prior to use. Ingredients: distilled water, diatomaceous earth, xylitol*, bentonite clay, coconut oil*, activated coconut shell charcoal, cinnamon leaf oil*, citric acid, clove oil*, grapefruit seed extract, sweet orange oil*, potassium sorbate, rosemary oil, stevia*, tea tree oil*, vanilla extract*, xanthan gum. *certified organic vegan/cruelty free/gluten free/non-gmo/no fluoride 11/16/16